New Footwear Company Specializes in Custom Hand Crafted One-of-a-Kind Shoes


Palm Springs, CA (September 10, 2014) – Good news for everyone who has a recurring shoe fantasy: Debra Hovel Footwear can fulfill every shoe fanatic's fantasy and create their one-of-a-kind, hand crafted pair of dream shoes Palm Springs artisan shoemaker, Debra Hovel, has announced her new bespoke footwear studio offering custom, completely hand crafted shoes made with each clients’ personally selected components. The focus of Debra Hovel Footwear is to provide special occasion shoes for weddings and milestone events.

Debra Hovel Footwear takes the fun, elegance and unique personality of shoes to new heights. Debra Hovel personally hand crafts exquisite one-of-a-kind shoes that have a flair for drama and theatricality that are each showstoppers. “My shoes are inspired by vintage fashion shoes, European royal court shoes, as well as various vintage ethnic footwear,” states Hovel. “However, I can also create cutting-edge contemporary shoe designs to suit everyone’s personal style and taste.”

Her studio is fully stocked with an exciting variety of extraordinary components -- racks of leather, skins, furs, fabrics and trim that clients can choose from. Using decorative components such as vintage buckles, buttons, gems, lace, antique textiles, fur, and a wide variety of trims, each shoe is uniquely individual.

“I focus on creating shoes for milestone special events like weddings, anniversaries or other special occasions. I may incorporate your grandmother’s lace, buttons from your mother’s wedding gown, or other meaningful personal artifacts that make my shoes especially memorable for each client.”

Debra Hovel Footwear prides itself on fine craftsmanship, extravagant details and the expert hand crafting of each pair of shoes -- never to-be-duplicated.  “My clients have the privilege of owning a pair of shoes that no one else on the planet will ever have,” Hovel adds. IMG_2798 Debra Hovel Footwear is a nominee in the 2014 Martha Stewart American Made Awards that honor artisans, small-business owners, and creative entrepreneurs in the fields of crafts, design, food, and style.  The panel of judges is led by design maven Martha Stewart plus a team of editors from Martha Stewart publications, and experts from the fashion world. Online voting by the public will take place from September 15 - October 13, 2014. hovel

Hovel and her husband Richard Hovel have a successful national retail design consultancy firm, hovelgroup, founded in 1997.  They provide retail design, graphics, product development, branding services and cultural trend research to a variety of national clients such as Target, Sears, Kmart, Best Buy, OfficeMax, and Brookstone. Originally based in Minneapolis, Minnesota, hovelgroup is now based in Palm Springs, California where they relocated in 2010.

Debra Hovel is among only a handful of women who are members of The Honourable Cordwainer Company, a shoemaker guild that has its roots in England and dates back hundreds of years. The guild, which holds annual international conferences, is dedicated to discovering and preserving the skills, technology, and history of boot and shoemaking.